THE YUMI BRAND:
THE TOUCH OF BEAUTY THAT CHANGES EVERYTHING
YUMI'S STORY
Discover the story of Laurence Loiselot Roullier, founder and CEO of the YUMI Group, who built an empire in the beauty industry through her dedication, expertise, and the support of her family. Quality, innovation, and passion are the cornerstones of their success.
The YUMI Group is a true family business. Since 1997, it has been supported by its co-founder Richard Roullier, and together they have launched innovative and high-quality products.
In 2009, they discovered a brand new treatment: YUMI Lashes. It was obvious to them to launch into this niche market.
In 2012, the Roullier family founded and registered the umbrella brand YUMI. Over the years, numerous projects have emerged. YUMI Feet appeared in 2017, followed by YUMI Nails the next year, then YUMI Brows and YUMI Wax in 2019. Subsequently, other areas were added:
2020: YUMI Skincare
2021: YUMI Fragrance, YUMI Food&Beauty, YUMI
Handcare
2022: YUMI Make-up, YUMI Haircare
Since June 2022, the brand has owned its own cosmetic laboratory in France in order to guarantee the quality of products made in France.
TRENDY SKINCARE WORLDS
YUMI HAIRCARE
Discover our keratin smoothing treatment and our Botox treatment. This treatment will completely soften and restore volume to your hair thanks to its anti-static and nourishing agents. It improves hair health by protecting it from dryness, coating it, and sealing gaps in the hair fiber. Results last from 2 to 6 months depending on hair type.